Wholesale Application

Rattle and Roll Toy Company Wholesale Application

We'd love to have you as a Rattle & Roll retailer. Fill out the form below and we'll be in touch within 1–2 business days.

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Rattle and Roll Toy Company  ·  michael@rattleandrolltoys.com  ·  rattleandrolltoys.com

Meet the Founders

  • Larry Allberg

    Co-Founder

    Larry is a 35-year veteran of the infant and toddler toy industry. He began his career as a buyer at a New England department store before joining Eden Toys, the premier infant toy company, where he rose to a senior management position. He went on to co-found Kids Preferred LLC, bringing beloved children's literature licenses to the infant and toddler category, including The World of Eric Carle, Beatrix Potter, Guess How Much I Love You, Disney Baby, Rudolph, Carter's, and many more. These products sold to thousands of children's specialty toy and gift shops throughout the world. His deep expertise in sales and product development in this category helps drive Rattle and Roll Toys' product pipeline, supply chain, and manufacturer relationships — the foundation of everything the company brings to market.

  • Michael Carlisle

    Co-Founder
    Michael brings more than two decades of consumer products and eCommerce experience to Rattle and Roll Toy Company. He previously built and ran a licensing and marketing agency that managed consumer products programs for beloved children's properties, including Goodnight Moon, Charlie and Lola, and Peter Rabbit, and has launched and scaled multiple Amazon storefronts and branded eCommerce stores from the ground up. Michael holds a Master's degree in Early Childhood Education from Sarah Lawrence College — a background that shapes how he thinks about the products Rattle and Roll brings to market. He leads sales, marketing, and digital operations for the company, including Amazon strategy and the wholesale platform.

Why We Started Rattle and Roll Toy Company

We've known each other and worked together on various projects for over 15 years. As a licensor, Michael licensed Larry and his company several brands — together they worked on Peter Rabbit, Charlie and Lola, Goodnight Moon, and others. When we saw an opportunity that nobody was filling, we knew we had the right partnership to go after it.

European baby toy brands — designed with superior materials, thoughtful engineering, and safety standards that often exceed U.S. requirements — had no reliable path to North American retail shelves. We changed that. Every product we carry has been hand-selected, tested in the U.S. market through Amazon, and is ready to perform on your shelves.